Are You Networking Backwards?
by Robin Sacks
“So what do you do?”
The first (and worst) question heard at every networking event ever! Whether it’s in-person or virtual, we’ve all done it. And to make matters worse, what typically follows is the dreaded ‘elevator speech.’
You know, that thing we do that consists of a lifeless, scripted, and perfectly memorized selection of words that makes you sound the same as everyone else who has ever done what you currently do for a living.
All too often, those words come out with very little meaning, a tone that suggests the speaker has said those same words in that exact order a thousand times before and are just going through the motions, and the moment they stop talking, you have already forgotten what they said.
With the exception of very few people who have creatively mastered the craft, people’s elevator speeches are boring and forgettable.
But did you ever think about that routine as backwards?
Want to master effective networking going forward?
Here’s the secret…make yourself memorable by not talking about you!
Most people are used to others walking up, reciting the pitch, and handing out a business card. But if you’re the one in the room who walks up and makes a point to ask about the other person, listen to them with your full attention, ask questions and happen to slip away before you before you get to talking about you, something magical happens; people seem to want to learn more about you. It’s intriguing to the human brain, because the human brain doesn’t like an incomplete puzzle.
Memorable creates opportunities.
You don’t miss opportunities by practicing this because anyone can Google you and instantly find out more. Also, people will be wondering who you are and may ask others about you. If you make it a point in your networking to give people a reason to find you, you will become memorable, they will be intrigued, and you might be amazed at how many people do reach out to you after the fact.
How Can I Help You?
If you need to hire a dynamic and motivating speaker, I am ready to share boatloads of actionable “a-has” with your audience!
If you are looking to hire a no-BS coach who will teach you how to show-up in a more powerful, confident, and effective way (while still being you!), I am one phone call or email away!