One Shift That Got Me Two Extra Hours Every Day
by Robin Sacks
It's easy to get lost in social media.
No...I mean it's REALLY easy to get lost!
We have all had the experience of stopping to look at something for a moment and coming up for air two hours later wondering what happened.
That is how social media gets a generalized label of being an attention pit.
However, I have found a way that really helps me to get in, enjoy it a little bit, get what I need and get back out pretty quickly.
Doing this one thing keeps me in control of my social media so it doesn't take control of me!
I treat each of my social media platforms as a different employee of mine that I can go to and get anything, based on what I need in that moment.
Just as I would never go to the IT department to mock up a marketing piece or go to the sales department to figure out how to read the last quarter's earnings statement, why would I go to Twitter for something Facebook is a better choice for or LinkedIn to post my Instagram pictures.
Just as there are some employees I would go to to get answers and there are others I would meet at the proverbial water cooler to just chat with and relax for a few minutes before getting back to work.
Choose how you are going to use each platform and then stick to it.
For example, I use Facebook to keep up with my friends and family...period. I use Twitter to watch what is trending and be able to get high level news and opinions about it from different sides very quickly and easily (since I do not watch the news)...period. I use Instagram to both follow and post positive messages and things that make me smile/laugh...period. I use LinkedIn daily to "show-up" and add value from a business standpoint...period.
Here's the thing...never the different medias shall meet!
Keeping them separate makes it easy to know exactly where to go to get what I want or need now.
Not only does that make it less tempting to "stick around" and keep scrolling, but it adds hours of available (read: not lost) time to my days and weeks!
I challenge you to take an honest look at your current social media platforms. Do they overlap? Are they pretty separate, and used for distinct things? Do you have a single place to go to make you think? A single place to go to make you smile and get re-energized when you need it? A single place to educate yourself?
If not, give this idea a try. You will be amazed at how your clarity, confidence, and available time benefit from it.